by Eleonora Pedron MONACO. Runway shows, presentations, meetings and lifestyle events will be part of the 5th edition of the Monte-Carlo Fashion Week, (MCFW©) under the High Patronage of H.S.H. Princess Charlene of Monaco, scheduled from June 1-3, 2017, in the Principality of Monaco, one of the most glamorous places in the world. Organized by the Chambre Monégasque de la Mode (CMM), in partnership with the Government, the City Hall and the Tourism Office of the Principality of Monaco, the MCFW© is the perfect opportunity to showcase the Principality’s welcoming ambiance and its elegant lifestyle. The rich calendar provides a succession of fashion shows and presentations, of resort and swimwear collections and pre-collections prêt-à-porter Spring/Summer 2018, premiering to the public and the media at the Fashion Village of Fontvieille in Monaco, under the artistic direction of Rosanna Trinchese who has been overseeing every creative aspect of the MCFW© since its first edition.
With each new edition the MCFW© gains in prestige thanks to the participation of relevant names in the international fashion arena, and a parterre formed not only by celebrities from the international Gotha who usually frequent the Principality, but also buyers, retailers, department stores, international journalists and social influencers. Contemporary fashion is eclectic and multicultural, revealing itself in its most authentic form at the MCFW©, through the innovative creations of talented emerging designers coming from different countries and diverse ethnic backgrounds: Monaco, France, Italy, England, Russia, Greece, Hungary, Belarus, Cameroon. They generate a lively multicultural exchange, providing a combination of styles, cultures and visions in a successful combination of fashion, art and design.
“I am honoured to announce the extraordinary participation of the brand Muzungu Sisters of Tatiana Santo Domingo Casiraghi and Dana Alikhani, real supporters of ethical fashion”, declares Federica Nardoni Spinetta, President and Founder of the Chambre Monegasque de la Mode. “Very suitable for the Monte-Carlo Fashion Week, the brand created in 2011 by Tatiana Santo Domingo Casiraghi and her friend Dana Alikhani, will have their runway debut in Monaco presenting refined outfits and accessories produced by artisans from 16 countries in 4 continents. Embroideries, precious details, natural colors and knits woven following millennial local traditions, represent a special type of manufacturing inherent to the artisans’ cultural heritage, that the brand wishes to preserve and enhance, while offering autochthonous populations a sustainable way of living. Muzungu Sisters are outward-looking collaborating with like-minded designers like Missoni, Delphine Delafon and Olympia Le Tan, to produce exclusive abridged collections, that merited the Muzungu Sisters to be recognized with the 2014 UN’s Women Together Award.”
The Monte-Carlo Fashion Week 2017 will coincidentally be held during the Italian National Day on Friday, June 2 and will celebrate the Made-in-Italy with an exceptional guest, Chiara Boni, the renowned and revolutionary Italian designer. She will have the honour of closing the runway on Friday, June 2 with her collection Chiara Boni – La Petite Robe. Born in Florence and perhaps even more beautiful and charming than when in the seventies she invented the homemade line: “You Tarzan, Me Jane”, headquartered in Milan, showroom in the prestigious via del Gesù, passionate about politics, life, dogs and sailing boats, in 2007 Boni launched the ecological line “La Petite Robe”. After over ten years of absence from the catwalk, she returned to parade in Florence in January 2014, and in June she will perform in Monte Carlo. Beppe Modenese, honorary president of the Chamber of Italian Fashion said: “Chiara has the gift of making things always very feminine and always very modern, she is an entrepreneur who knows the stuff.” Success every so for the revolutionary Italian designer at the Monte Carlo Fashion Week.
Italian excellence is well represented with designers like, among others, Alef, the brand of accessories created by Tiziano Colasante and Alessia Auriemma, where formal experimentation and colors are the absolute characteristic of a new energy; and by A.D. Amato Danieli, the footwear and accessories brand that transforms the most precious leathers into wearable art. The Executive Organizing Committee of this highly anticipated event agreed to support the Princess Charlene of Monaco Foundation http://www.fondationprincessecharlene.mc
Launched back in December 2012 by HSH Princess Charlene of Monaco, the Foundation’s primary objective is to save lives by putting an end to drowning. Its mission is to raise public awareness about the dangers of water, teach children to swim while learning safety measures through the “Learn to Swim” and “Water Safety” programs. The Foundation is equally involved in communicating the values of sport such as discipline, respect for oneself and for others, determination and teamwork. The “Sport & Education” program is based on the belief that sport is a tool that contributes to the wellbeing and development of children.
The three-day program will be full of events like B2B meetings, rendez-vous for the fashion business, round tables, and the opening Gala & Awards Ceremony on Thursday, June 1, 2017, at the magnificent and legendary Oceanographic Museum of Monaco.
For more informations: www.chambremonegasquemode.com